Monday, 6 August 2007

Virtual worldz

The virtual world market for young children continues to grow, with the news that Disney have just bought Club Penguin for 350 million dollars(set to be £700m if the site meets targets). In the meantime, check out Webkinz, which requires you to purchase a pet in the 'real' world before you can join the virtual one. A parent writes about his six-year-old son's experience of using it here. A big and growing business - just let's hope the producers begin to offer better fare for girls than the Barbie experience. Scary, then, that the Barbie Girls virtual world will soon be bigger than Second Life in terms of membership...

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