Saturday, 19 July 2008

Clickable fairies

Robin Raskin has an interesting post about Disney's range of products relating to fairies, such as Pixie Hollow in which children can create a fairie avatar for the Pixie Hollow world. As Robin explains, Disney have collaborated with Clickables to provide artefacts that can link in RL to each other and this activity then relates to the online world:

A clickable item...can “click” with another Disney Fairies piece of jewelry, allowing girls to trade items from jewelry to jewelry, girl to girl. Once at home they can place their jewelry in a special jewelry box and whatever trade took place in real life between two friends shows up on their on-screen avatars in the Pixie Hollow world. As you play the games on Pixie Hollow you gain points towards things for your personal space in that world, and when you click bracelets in the real world you get points that you can redeem online.

This is an interesting development on the Webkinz model, in which RL toys integrate with online environments, as it extends the possibilities for RL social networking around the worlds and related artefacts and dissolves further the boundaries between online and offline activities.

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