Sunday, 31 August 2008

Parents' sites

The trend for targeting parents alongside children continues, with Disney's launch of a social networking site for parents - 'Disney Family Community'. What better way to tie the whole family into Disney products? There is also a parents' site on Yahoo! Kids. What a shame, then, that it plays into the deficit discourses around media, stating:

'Media immersion absolutely affects our kids' physical health. It contributes to obesity, eating disorders, attention deficit disorders, addictive behaviors, and declining levels of fitness. There's a direct link between hours of media consumed and calories consumed.'

It is not helpful to confuse correlation with causation in this way in advice for parents. Hopefully parents will take a broader view and find other sites more helpful for considering issues relating to children and media. One, then, to avoid is 'Unplug your kids', in which a parent provides advice on activities with children who don't have access to television or computer games. Ironic, then, that she seems to have all the fun taking digital photos of the activities and uploading them to her blog...

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