Monday, 15 June 2009

Join the UGC revolution

Another day, another social networking site for tweenies. ITwixie (tag line 'join the revolution') is aimed at girls and is certainly less saccharine than some sites that have been developed. However, if you had any doubt about the demographic profile of its key users, then you just have to look at the videos here. These girls have gardens bigger than our local park. Never mind, at least users can upload user-generated content. At last these web site producers are getting the message that this is what many kids want. Even Disney has now launched 'U Rock 2', a site that users can upload videos in which they lip synch or dance to songs - a little like the site Bedroom TV, that I have blogged about previously, except U Rock 2 is specifically targeted at children. There is no doubt Disney know all about trends and when will we see a Disney version of 'Twitter' that lets kids follow their favourite bands, pop singers and even U Rock 2 stars?

1 comment:

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