Hi to iTeDDy

There is widespread interest in iTeDDy in the UK, which recently launched itself at a press conference. This MP3 playing teddy is set to be the number-one selling toy this Christmas, according to the superstore Argos. Given how much children love cuddly creatures with technology embedded in their tummies (remember the Teletubbies?), then I would not be surprised. The adult interest in this toy reminds us of the social and cultural roles that toys play in society, as discussed by cultural theorists such as Barthes and Agamben. Children are inducted into society's technological interests and practices through such toys, as I argued five years ago now in this piece. Whilst the article might now be old and outdated, I stick by the sentiments!