Tuesday, 18 September 2007

Mi (Pink) Digi World

The latest in the pink technologies phenomenon is the Mi Digi World.
The marketing blurb states that it is "built around modern girls’ interests like make-up, fashion, friends, parties, horoscopes and blogging". Well, at least blogging is up there, I guess. Interestingly, the gadget enables users to create an avatar that can then be uploaded and used on a PC, maybe in preparation for the much-hyped ability of 'Web 3.0' , which will, allegedly, enable us to navigate the web using a consistent avatar across programs and software. So, the technology moves on but not, unfortunately, the retrogressive discourses embedded in some of these gadgets. This one enables users to 'analyse whether a boy and girl are compatible' and 'dress them up for a romantic date'. Judith Butler's notion of the 'heterosexual matrix' writ large here.

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