Books vs technology...again

Scholastic undertook a survey of 501 children aged 5-17 and their parents in order to explore reading in the digital age. You can find the report here and it suggests that children, sensibly, 'believe that technology will complement — not replace — book reading'. The report also indicates that 'Many children are extending the book reading experience online — from looking for more books in a series or by the same author, to visiting websites that immerse a child in content related to a book, to connecting with authors and other readers. ' So, will this mean the end of endless surveys that seek to explore whether or not technology is driving children away from reading? I fear not...